Based in Kenosha, Wisconsin, Coopers Uptown is a revitalization of the rich history of Jockey International and a gathering place across the street for over 100 years. The goal was to develop a brand that paid homage to Reverend Samuel T. Cooper, the founder of Jockey, who believed in the power of connecting with people. I worked very close with the General Manager to create a branding structure that is sure to last another 100 years.