Guiding brands with guts, craft, and clarity.

Stop playing fair.
It's time to dominate your market.  

Hey there, It's Chris Underwood. I‘m a designer & illustrator in the Milwaukee area. From brand identity and marketing to typography, illustrations and more, I make ideas come to life, and hopefully have some fun along the way. You can usually find me enjoying a can of fresh beer while doodling on my Ipad or planning a new pizza or hot sauce recipe.

My goal is always to listen, create and deliver; Working together to craft the narrative to move people and ultimately help them fall in love with brands. I'm easily adaptable, comfortable owning the entire project, I've worn all the hats from illustrating to copywriting and everything in-between.

Chris Underwood is a seasoned art director and designer who crafts compelling brand experiences through sharp design, strategic thinking, and powerful storytelling. Through visual storytelling, the way to unlock full brand potential is through the consumer, because brands deserve an unfair advantage.

Branding | Art Direction | Illustration | Packaging | Creative Strategy